How to Start an Online Personal Training Business?

Are you ready to turn your passion for fitness into a thriving online business? If you've ever dreamed of becoming an online personal trainer, you're in the right place. 

The world of virtual training is booming, offering flexibility and opportunities for both PTs and clients. By launching an online personal training business, you can work from anywhere, reach clients worldwide and help people achieve their fitness goals on their own terms.

This guide will walk you through everything you need to know to start and grow your online personal training business, from setting up your services to building your online presence and attracting your ideal clients.

What you need to get started

Before you start your online personal training business, there are a few essential steps you’ll need to take care of first. 

Get the right credentials

Let’s start with the basics — you’ll need to get qualified! AIPT’s Complete Personal Training & Business Course is your go-to for becoming a certified Personal Trainer.

Getting your admin in order

Next, you’ll need to focus on the admin side of things to get your business off the ground. Here’s what you’ll need to sort out:

• Apply for an Australian Business Number (ABN)

• Map out your income, expenses and goals to keep your finances on track.

• Understand tax, GST and superannuation to avoid any surprises down the line.

• Decide whether to operate as a sole trader or set up a company.

• Take out professional indemnity insurance to protect yourself and public liability insurance to safeguard your clients.

Getting these basics in place ensures you’re ready to hit the ground running, build your client list and focus on what you do best — helping clients achieve their fitness goals. 

Essential equipment for online training

While you don’t need a fancy studio to start your online business, investing in a few essentials can help you look professional, keep your sessions running smoothly and ensure your clients stay engaged. 

• Invest in a high-quality camera: Clear visuals make demonstrating exercises and delivering professional, engaging sessions easier.

• Get a reliable microphone: Crisp, clear audio ensures your clients can easily follow your instructions, no matter where they are.

• Set up good lighting: A well-lit environment creates an inviting atmosphere, making your space feel professional and helping clients feel comfortable.

• Ensure a strong internet connection: A stable connection is key — nothing disrupts a session more than buffering or dropouts.

• Choose a reliable video platform: Tools like Zoom or a fitness-specific app make your sessions run smooth, so you can focus on training, not tech issues.

How to build your online presence

When starting your online PT business, your online presence is your most powerful tool. It’s not just about being visible — it’s about connecting with potential clients, building trust and sharing your knowledge in a way that clicks. 

Social media is key

Instagram, TikTok and Facebook are perfect for posting workouts, tips and success stories. Don’t be afraid to let your personality shine — clients connect with trainers who feel real and relatable.

Create valuable content

Don’t be afraid to create and share your knowledge! Blogs, video tutorials, infographics and downloadable guides offer real value to your audience and position you as an expert.  

Be consistent

From your tone of voice to your branding and visuals, staying consistent across platforms makes your business recognisable and professional.

3 resources to help you get started

Your online personal training business relies on the right tools and platforms. Here are a few resources to help you get going:

1. A simple website

   Your website is the foundation of your online presence, but it doesn’t have to be complicated. Just focus on the essentials: showcase your services, feature client testimonials, and add an easy contact form. 

   With platforms like Wix or Squarespace, you can create a polished, professional site without the hassle. It’s all about keeping it straightforward and functional, so potential clients can easily find what they need and get in touch.

2. Fitness management tools

   Personal training apps make your job easier. You can write workout plans, check your clients' progress and sort out schedules all in one spot. Plus, they make keeping track of multiple clients easier — quality training means giving each person the attention they deserve.

3. Knowledge centers

   The fitness industry evolves quickly, so it’s important to stay up-to-date with what’s happening. Here are some ways to do that:

• Attend fitness expos to explore new trends and connect with industry leaders.

• Build connections by networking with other trainers and sharing insights.

• Follow AIPT's blog for expert tips, resources and the latest industry updates.

• Continuously update your skills and training methods.

Ready to turn your love for fitness into a rewarding and flexible career? Get started with AIPT’s nationally recognised Personal Training Courses.